“Cinderella is proof that a new pair of shoes can Change Your Life”

1 (32)
Dress by Michael Burt; AB Shoes ‘The Crown’

I had the pleasure of sitting down with Aretha Bauwens, actress turned business woman for a one on one interview about her brand, and her gorgeous shoes and bags that have caught the attention of Glamour Magazine South Africa.

“My mother used to hide the scissors from me as a child, because she would buy me a dress, and I’d cut it up and turn it into a skirt and top,” Aretha said as she explained how she discovered her love for fashion and design.

After leaving Limpopo where she was raised, Aretha studied drama in Durban, before making Joburg her home for for 6 years. It was here that her acting career took off, where she was on several national television shows including ‘Muvhango’, as well as dabbling in radio and production behind the scenes.

1 (57)
Dress by River Island, Aretha Bauwens ‘Mean Machine’ shoe

Along with her husband, Aretha moved to Cape Town, where her journey into the world of fashion began in 2014 with a hair business ‘BrazilHair’.

It was while on a trip to China, last September that it all changed when her husband encouraged her to branch out, and their business expanded into the design and production of shoes and bags. Two years in, and the AB brand has grown to over twenty pairs of designer shoes and fifteen beautiful bags.

Who is the ‘AB’ Woman?

The AB (Aretha Bauwens) woman is sophisticated and loves fashion. She wants people to stop and stare when she enters the room, a woman who commands respect and attention. – This is the woman I am, from the shoe to the bag to the lipstick. I only wear my own shoes, I only carry my own bags. I have to represent my brand if I am telling peopleThis is the best quality you can buy.”    -Aretha Bauwens

What I Love about this brand..

First and foremost she is a 100% local, female small business owner! Aretha embodies everything about this brand and it is reflected in her products:  sophistacated, glamourous, and fashionable.

These designer shoes each have names, which her (lawyer) husband came up with, like ‘The Mile High’, ‘Catwalk’ ‘Seduction’ ‘Embrace’ .

1 (47)
AB Shoes

There is a Comfortable sponge inside the shoe – your feet will thank you!

The bags all have structure and shape that can stand when put down, which is ideal. The bags are so fabulous that Glamour magazine South Africa has the signature AB bag to be featured in an upcoming issue.

How much will you pay?

Shoes retail from R1290 – R1990, bag prices are still to be confirmed.  http://www.arethabauwens.com/

1 (42)
AB Shoes

Photos by Sevie Phiri (@irunsmokey on Instagram)

Hope you enjoyed reading this post as much as I enjoyed writing it!

Thank you for visiting! I’d LOVE to hear what you think, please feel free to reach out to me


“Cinderella is proof that a new pair of shoes can Change Your Life”

One thought on ““Cinderella is proof that a new pair of shoes can Change Your Life”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s